News

We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »

This was the second year Independent Publishers Group attended the National Science Teachers Association National Conference. Karen Adler, IPG’s Education Sales Representative, and Michael Riley, our Vice President of Sales, worked in the booth selling books and meeting new customers.  The attendance was terrific; a total of 9,511 attendees in 3 days.
We found this to … Read More »

As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of … Read More »

Inhabit Media is an Inuit-owned publishing company, with their head office located in Iqaluit, Nunavut. They are the only independent publishing company located in the Canadian Arctic. Their mission is to preserve and promote the stories, knowledge, and talent of Inuit and northern Canada. Here, Inhabit Media co-founder and English Publisher Neil Christopher shares how Inhabit Media emerged out of … Read More »

Ragnarok Publications is a relatively new yet rapidly growing publisher specializing in fantasy and darker genre fiction. Here, we speak with Joe Martin, Ragnarok’s Publisher, and Jeremy Mohler, Ragnarok’s Creative Director, about their start through the power of crowdfunding, their growth by way of a well-thought-out merger with a prominent creative services company, and maybe a … Read More »

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »

Insights into Facebook’s Ever-Changing Algorithm
Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite … Read More »

Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile.
IPG: What is Foreword’s strategy on Facebook? What kinds of … Read More »

IPG joined more than 2,400 other companies showcasing the best in children’s, lifestyle, and gift products in the marketplace at NY Now at the Javits Center in New York City. In attendance from IPG were Michael Riley, Sales Director, Special Markets; Mindi Rowland, Special Sales Representative; and several independent gift reps from the New England … Read More »