Sales Channels

Canada

IPG sells directly to the Canadian market. Orders are generated by sales reps commissioned by IPG—the Canadian Manda Group—and orders are filled by the IPG distribution center. Billing to Canadian accounts is in Canadian dollars. Doing this business directly means that IPG-distributed titles are priced to the Canadian market and are therefore competitive.

IPG client publishers achieve efficiencies and cost savings by dealing with one North American distributor rather than splitting their stock between two warehouses and having to deal with two separate sales offices.