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Reprinting Research and Shipping Logistics

Publishers frequently call IPG for help with reprint decisions—timing and quantity. This advice is not based on current sales volume alone; stock levels and demand at the wholesalers, sell-through and on-hand quantities at the retail stores, industry trends, and the time of year are also considered.

The quality of IPG’s advice on reprinting is closely related to the fact that everyone involved has had experience setting reprints for Chicago Review Press, IPG’s very successful in-house publishing program. No one has to be told that a reprint that arrives just as a wave of returns washes into the warehouse can turn a successful title into a dud. When it is a question of a reprint, IPG’s experts think like a publisher.

IPG also operates a very aggressive freight logistics program. Client publishers can usually save 65 percent or more on published freight rates, both for copies shipped from the publisher’s printer and for copies sent in bulk from IPG’s distribution center. Our freight logistics specialist will make all the necessary arrangements and will see to it that the shipping cartons are up to standard and are properly marked.

Reprinting Research and Shipping Logistics
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