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This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »
Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »
This post was originally published on the Tailwind blog. Check it out for more great marketing content!
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs. It can send a truckload of referral traffic. In fact, it’s one of the highest sources … Read More »
This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »
We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »
As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of … Read More »
Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »
Insights into Facebook’s Ever-Changing Algorithm
Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite … Read More »
Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile.
IPG: What is Foreword’s strategy on Facebook? What kinds of … Read More »
If you’re new to Paid Promotions on Twitter, but want to know how to get the most out of them, then we are here to help. Paid Promotions, despite initial impressions, are not has difficult or expensive as one might think – it’s as simple as clicking a few buttons. IPG did a Promoted Tweet … Read More »
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