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Advertising and Promotion

IPG passes on the benefit of its higher frequency advertising rates in well-known trade publications—Publishers Weekly, Library Journal, School Library Journal—to client publishers, enabling them to place advertisements at greatly reduced rates, and also assists client publishers in identifying appropriate advertising vehicles that are tailored to their titles and budgets.

IPG provides client publishers access to marketing programs focusing on the nation's independent booksellers at deeply discounted rates.

Publicity
Building Product Lists