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IPG Attends the 2019 Beijing International Book Fair ›

At what many are calling the the biggest and best yet, this year’s Beijing International Book Fair hosted more than 2,600 exhibitors and 320,000 visitors. IPG’s very own Joe Matthews, CEO, and Scott Hatfill, Director of International Sales, were able to attend and experience the excitement firsthand. Scott shares below an inside look into his time in Beijing.
Scott … Read More »

IPG Staff’s Top Picks – Spring 2019 ›

IPG’s Spring 2019 catalog brings another wonderful collection of titles that we can’t stop talking about. Here, our staff have selected a few favorites they recommend checking out!
All of our Spring 2019 catalogs can be viewed here.
 
If the Ice Had Held
By Wendy J. Fox (Santa Fe Writer’s Project)
“Santa Fe Writer’s Projects’ If the Ice Had … Read More »

Frankfurt Book Fair 2018: A Recap ›

The Frankfurter Buchmesse (Frankfurt Book Fair) takes place in Frankfurt, Germany every fall and, as we’ve mentioned here on the IPG Blog many times, it is certainly high on the list of book fairs we look forward to the most. Frankfurt is the largest book fair in the world, with over 7,000 exhibitors and nearly … Read More »

Mountains and Plains Independent Booksellers Association (MPIBA) Fall Discovery Show: A Recap ›

Our Director of Marketing, Lauren Klouda, is back from two whirlwind days in the Mile-High City for the MPIBA Fall Discovery Show. Here, she shares with us the titles booksellers were most excited to see, her experience mingling with fellow book-lovers at the Shelf Awareness evening reception, and her two favorite bookstores in the Denver … Read More »

BookExpo & BookCon 2018 Recap: Why We Loved “Every Crazy, Jam-Packed Minute” ›

by Lauren Klouda, Director of Marketing
The annual trek to New York City marked another extremely busy and productive four days for the publishing industry. I had back-to-back meetings with many of our ebook vendor partners, including quality time with our friends at Apple, Kobo, Scribd, and OverDrive to talk 2018 merchandising, as well as with … Read More »

ALA Midwinter Conference: A Recap ›

The American Library Association’s Midwinter Conference in Denver, Colorado is a show that our entire sales and marketing staff look forward to every year. This year, our Library & Education Sales Manager Cynthia Murphy joined IPG Marketing’s Jeff Palicki and Lauren Klouda for a long weekend in Denver, Colorado.
Here, Cynthia discusses the benefits of building … Read More »

IPG Staff’s Top Picks – Spring 2018 ›

We’re still busy ringing in the new year with new books! It may not feel like spring (especially here in Chicago), but our Spring 2018 catalog season is in full swing. Here, our staff shares some of their most anticipated titles.
We hope you enjoy them as much as we do! Click here to view our … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »