Sales Channels

Libraries

IPG recognizes the importance of the library market in making titles successful. The vast majority of public and school libraries order through national wholesalers that provide a single source for the majority of book product produced each year. IPG uses a variety of marketing methods, both direct-to-library and to wholesalers, to bring attention to titles from our publisher clients.

IPG provides its catalogs each season to collection development and acquisitions librarians at the 8,000 public libraries that have the largest book-buying budgets. IPG works directly with collection development and continuations managers at  major public and school library wholesalers to ensure that titles are selected for library collections and to fill standing orders. When titles receive reviews or garner national publicity, IPG works directly with book buyers at these wholesalers to make sure they are well-stocked in anticipation of library demand.

IPG also advises its client publishers on how to get reviews in Booklist, Library Journal, School Library Journal, Kirkus, Foreword Reviews, and Publishers Weekly. Publishers distributed through IPG are much more likely to have their titles reviewed in these publications than those who do not have a first-rate distributor.