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The Spanish Language Market

Sales are increasing exponentially in this emerging market. Most of the IPG-distributed publishers who make use of this channel are located in Spain or South America and publish only in Spanish, but other IPG publishers who publish primarily in English have found that Spanish-language editions of their books can sell well.

IPG prints a separate Spanish Language catalog and is one of the largest distributors of Spanish Language titles in North America. The market for these titles is very robust, and IPG works closely with the Spanish Language specialists through various sales channels.

Kelsey Wayne

Manager, Spanish Distribution Program

Kelsey came to IPG in 2013 after graduating from the University of Iowa and the Denver Publishing Institute. She works primarily as the liaison for IPG Spanish publishers to develop their U.S. lists in order to maximize profitability. Additionally, she assists the sales staff with the creation of targeted sales materials, translates and edits marketing copy for catalogs, and analyzes sales reports with the goal of increasing sales of Spanish books.

The Spanish Language Market
The Professional and Academic Market