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Blog

Mountains and Plains Independent Booksellers Association (MPIBA) Fall Discovery Show: A Recap ›

Our Director of Marketing, Lauren Klouda, is back from two whirlwind days in the Mile-High City for the MPIBA Fall Discovery Show. Here, she shares with us the titles booksellers were most excited to see, her experience mingling with fellow book-lovers at the Shelf Awareness evening reception, and her two favorite bookstores in the Denver … Read More »

IPG Staff’s Top Picks – Fall 2018 ›

Our Fall 2018 catalog season is in full swing, and we couldn’t be happier. Here, our staff shares some of the titles they’re most excited to flip through this season.
We hope you enjoy them as much as we do! Click here to view our current catalogs.

 
Hollywood Godfather by W.R. Wilkerson, III (Chicago Review Press, Sept 2018)
“Telling … Read More »

ISA Annual Convention: A Recap ›

Spring is an incredibly busy time at IPG for trade shows and conferences. We have London Book Fair, Bologna Children’s Book Fair, PLA Conference, TLA Annual Conference, and ISA Annual Convention, all within the same month! This year, Kathryn Cassibry, Online Content Coordinator, was tasked with attending the International Studies Association’s annual convention in San … Read More »

ALA Midwinter Conference: A Recap ›

The American Library Association’s Midwinter Conference in Denver, Colorado is a show that our entire sales and marketing staff look forward to every year. This year, our Library & Education Sales Manager Cynthia Murphy joined IPG Marketing’s Jeff Palicki and Lauren Klouda for a long weekend in Denver, Colorado.
Here, Cynthia discusses the benefits of building … Read More »

ABA Winter Institute: Trade Show Recap ›

IPG Marketing Manager Lauren Klouda, fresh off the plane from Memphis, had a wonderful time at this year’s ABA Winter Institute. Here, she talks about seeing keynote speakers like Junot Diaz and Daniel Pink, ABA’s newly created Diversity Task Force and, most importantly, some very fancy ducks.
IPG: What was your primary objective for attendingRead More »

SEO Best Practices: On-Page SEO Checklist ›

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

 
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

6 Things Publishers Should Blog About- and Why! ›

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »