Blog

Spring is an incredibly busy time at IPG for trade shows and conferences. We have London Book Fair, Bologna Children’s Book Fair, PLA Conference, TLA Annual Conference, and ISA Annual Convention, all within the same month! This year, Kathryn Cassibry, Online Content Coordinator, was tasked with attending the International Studies Association’s annual convention in San … Read More »

The American Library Association’s Midwinter Conference in Denver, Colorado is a show that our entire sales and marketing staff look forward to every year. This year, our Library & Education Sales Manager Cynthia Murphy joined IPG Marketing’s Jeff Palicki and Lauren Klouda for a long weekend in Denver, Colorado.
Here, Cynthia discusses the benefits of building … Read More »

IPG Marketing Manager Lauren Klouda, fresh off the plane from Memphis, had a wonderful time at this year’s ABA Winter Institute. Here, she talks about seeing keynote speakers like Junot Diaz and Daniel Pink, ABA’s newly created Diversity Task Force and, most importantly, some very fancy ducks.
IPG: What was your primary objective for attending … Read More »

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

 
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »