Independent Publishers Group Logo

Sign up today...
for featured pop culture and science reads, books for kids and teens,special offers, bestsellers, and more, in your inbox!

Select topics of interest:


ALA Midwinter Conference: A Recap ›

The American Library Association’s Midwinter Conference in Denver, Colorado is a show that our entire sales and marketing staff look forward to every year. This year, our Library & Education Sales Manager Cynthia Murphy joined IPG Marketing’s Jeff Palicki and Lauren Klouda for a long weekend in Denver, Colorado.
Here, Cynthia discusses the benefits of building … Read More »

ABA Winter Institute: Trade Show Recap ›

IPG Marketing Manager Lauren Klouda, fresh off the plane from Memphis, had a wonderful time at this year’s ABA Winter Institute. Here, she talks about seeing keynote speakers like Junot Diaz and Daniel Pink, ABA’s newly created Diversity Task Force and, most importantly, some very fancy ducks.
IPG: What was your primary objective for attendingRead More »

SEO Best Practices: On-Page SEO Checklist ›

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

6 Things Publishers Should Blog About- and Why! ›

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

IBPA Publishing University Recap ›

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »

NSTA Trade Show Recap ›

This was the second year Independent Publishers Group attended the National Science Teachers Association National Conference. Karen Adler, IPG’s Education Sales Representative, and Michael Riley, our Vice President of Sales, worked in the booth selling books and meeting new customers.  The attendance was terrific; a total of 9,511 attendees in 3 days.
We found this to … Read More »

Publisher Spotlight: Inhabit Media ›

Inhabit Media is an Inuit-owned publishing company, with their head office located in Iqaluit, Nunavut. They are the only independent publishing company located in the Canadian Arctic. Their mission is to preserve and promote the stories, knowledge, and talent of Inuit and northern Canada. Here, Inhabit Media co-founder and English Publisher Neil Christopher shares how Inhabit Media emerged out of … Read More »