Sales Channels

The Professional and Academic Market

IPG sends specialized subject catalogs and makes numerous pitches through electronic media to college and university professors to secure course adoptions, works closely with academic, professional, and business libraries, and approaches professional and academic associations and groups.

Many titles represented by IPG, originally published with only the traditional book market in mind, are now also adopted for college and university courses and bought by research libraries. This added distribution channel has meant increased sales for trade titles, and it also gives IPG publishers the freedom to consider titles that might have seemed too academic for the trade or too "tradey" for the academic market—a new and very interesting niche.