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Specific Services for Publishers:
Prepublication Consultation

IPG has a full-time title development manager whose sole job is to consult with publishers well before a title goes to press—often even before an agreement is signed with an author—as to the likely strength of any title and how it can best be positioned for maximum sales. She does research on the comparative strength of the market niches into which any particular title might fit, analyzes the success of the various approaches to cover design and title that have been tried, and helps publishers build sales "hooks" into their titles from the very start of the title development process.

As part of the book production process she reviews the cover, book design, and layout from a sales perspective; reviews jacket and flap copy for appropriate and effective content; discusses publication date, timing, and pricing issues; discusses format issues—paper, cloth, or other; reviews marketing, author tours and appearances, and publicity plans; suggests or reviews advertising plans and opportunities; explains how to collect and interpret comparable title information; and discusses initial print runs and sales projections with the publisher.

The collaboration and resources at IPG are especially important for small publishers who are new to the general trade world. It is a major piece of the title development manager’s responsibilities to act as a consultant to IPG’s clients. IPG will not only do a lot for the publisher, but also teach the publisher a lot about the business, and treat the publisher’s bottom line as if it were our own—constantly suggesting efficiencies and passing along discounts or important no charge “extras” such as a Nielsen BookScan account, Lexile leveling discounts, inclusion at no charge in gift and education catalogs, custom catalogs (region specific for example), and representation at dozens of trade shows for the book, gift, library and education markets.

Publishers have access to everyone at IPG who works on their titles, be it the operations department or publicity, or sales. IPG does not believe in gatekeepers or account managers. Publishers work more closely with some staffers, but the entire IPG staff is available directly without an intermediary.

Richard T. Williams

Director, Publisher Development

Richard is IPG’s in-house consultant who works with client publishers to better position their titles in the market to maximize sales and profitability. He also directs the Small Press United program. 

Prepublication Consultation
Sales Meetings
Online Services