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Independent Booksellers and Regional Wholesalers

Independent book retailers and regional wholesalers are covered by IPG's 23 U.S. and 12 Canadian commission sales reps. These are the premier commission reps in the country. They have strong relationships, built over many years, with the booksellers on whom they call, and their recommendations as to appropriate titles and quantities are given careful consideration.

The IPG sales department is in frequent contact with the reps on the road as well as with the central offices maintained by each rep group, to pass on publicity information and to respond to rep requests for follow-up contacts with individual accounts.

Further functions performed by the sales department include:

  •  Coordinating publishers' publicity efforts with the sales reps and their accounts
  • Compiling and sending e-mail notifications of national and regional publicity hits for the reps
  • Confirming author events with sales reps and ensuring that books are ordered for signings
  • Determining what materials each rep needs to adequately sell a title in his or her territory—whether a galley, a sample chapter, a finished book, or a tip sheet—to supplement the catalog copy
  • Keeping IPG international subdistributors current on publishers' book programs
  • Advising publishers on book-packaging issues, including cover designs, pricing, and titles
  • Reviewing all submitted titles, a process that includes assigning BISAC codes and confirming subject categories and other book specifications
  •  Working with publishers to get appropriate sales material for the reps in advance of the sales conference
  • Putting together targeted bookstore lists for publishers trying to organize book launches or other special events
  • Advising publishers on co-op opportunities and pricing

Aaron Howe

Trade Sales Manager

Aaron has worked in the book industry for over 10 years. He began his career as a bookseller and went on to successfully manage stores for both a national chain and an independent. Aaron’s first year with IPG was in 2013, and he has worked as a Trade Sales Associate and Special Sales Representative. 


Independent Booksellers and Regional Wholesalers
Special Sales and The Gift Market
Mass Merchandisers