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Mass Merchandisers

Customers such as Wal-Mart, Sam's Club, Target, Toys R Us, BJ’s Wholesale, Costco, airport stores, Meijer, and the grocery store chains are sold through ID wholesale suppliers such as Readerlink Distribution Services, Anderson Merchandisers, BTMS, American West, and TNG. IPG account managers supply the ID channel with a focused list of titles, which in turn is vetted by ID channel product managers and presented directly to store buyers.

IPG has an in-house team to pursue opportunities in this channel. The IPG team also develops, in cooperation with IPG’s client publishers, special products for mass merchant retailers such as bindups (a number of related titles bound up together and offered at a promotional price), boxed sets, and books sold along with attached non-book products.


Gabe Cohen

Mass Market Sales Representative

IPG services the mass merchandise retailers and the wholesalers and distributors that service them with an in-house coordinator and an outside commission sales rep. Sales associate Gabe Cohen coordinates the sales and fulfillment process—building presentations to the Mass Merchandise retailers, as well as shepherding purchase orders through receipt, delivery, and invoicing. Gabe has been with IPG since 2012 where he started in Customer Service. When not at work you’ll find him riding his bike, working out, or reading.

Mass Merchandisers
Independent Booksellers and Regional Wholesalers
National Wholesalers