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Mass Merchandisers

Customers such as Wal-Mart, Sam's Club, Target, Toys R Us, BJ’s Wholesale, Costco, airport stores, Meijer, and the grocery store chains are sold through ID wholesale suppliers such as Readerlink Distribution Services, Anderson Merchandisers, BTMS, American West, and TNG. IPG account managers supply the ID channel with a focused list of titles, which in turn is vetted by ID channel product managers and presented directly to store buyers.

IPG has an in-house team to pursue opportunities in this channel. The IPG team also develops, in cooperation with IPG’s client publishers, special products for mass merchant retailers such as bindups (a number of related titles bound up together and offered at a promotional price), boxed sets, and books sold along with attached non-book products.

 

Lauren Acciari

Mass Market Sales Representative

Lauren Acciari was hired as our new Mass Merchandise Sales Manager in August 2019. Lauren knows IPG well because she was a Senior Product Manager at Readerlink for the children’s and young adult buying team. Prior to her 6 years at Readerlink, Lauren worked for Craven Closeouts (a remainder dealer), and Books Are Fun (another IPG customer). In addition to traditional mass customers like Clubs, Target and Walmart; Lauren also sells into Airports, select Craft stores, and Book Clubs.

Mass Merchandisers
Independent Booksellers and Regional Wholesalers
National Wholesalers