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Sales Channels

Mass Merchandisers

Customers such as Wal-Mart, Sam's Club, Target, BJ’s Wholesale, Costco, airport stores, Meijer, and grocery store chains are sold through ID wholesale suppliers such as Readerlink Distribution Services, Anderson Merchandisers, BTMS, American West, and TNG. IPG account managers supply the ID channel with a focused list of titles, which in turn is vetted by ID channel product managers and presented directly to store buyers.



IPG has an in-house team to pursue opportunities in this channel. The IPG team also develops, in cooperation with IPG’s client publishers, special products for mass merchant retailers such as bindups (a number of related titles bound up together and offered at a promotional price), boxed sets, and books sold along with attached non-book products.

Independent Booksellers and Regional Wholesalers
National Wholesalers