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Building Product Lists

New title information—title, author and author bio, book specifications, price, etc.—is vetted by IPG, in cooperation with publishers, to produce a clearly focused image of each title to support the salespeople in their presentations to booksellers and their other customers.

This title data is used to generate our seasonal catalogs and becomes part of IPG’s massive online catalog, which is sent once a week, as an ONIX feed, to all major customers. The ability to provide full and accurate electronic title information allows IPG to fully participate in the modern supply chain management techniques employed by chain stores, national wholesalers, and big-box retailers.

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