Sales Channels

Schools, School Libraries, and School Supply Stores

IPG works intensively with approximately 300 education accounts and provides hundreds of personalized catalogs and samples to customers who require them.

Success with the education accounts requires a highly disciplined approach. The buyers are experts in their fields and will not wade through long catalogs hoping to find a title or two that is relevant to their interests. IPG's experienced education rep presents to these buyers only titles that they will want to see.