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This article was originally posted by Diana Urban of BookBub and entitled “9 Ways to Market a Book After the New Release Buzz Dies Down.”
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one.
Myth! With a little creativity and persistence, … Read More »
An Interview with Author/ Illustrator Lucas Turnbloom
Lucas Turnboom, illustrator of Dragon and Captain (Flashlight Press) and author/illustrator of the soon-to-be feature film Dream Jumper (Scholastic) shares with us his journey from a post-grad graphic designer to the author/illustrator behind Paramount’s latest project.
IPG: What is your history with the world of illustration and graphic novels? How did you get your … Read More »
At any given time here at IPG, we are marketing, selling, and distributing over 80,000 different titles. With so many books right at our fingertips, it’s hard not to pick our favorites! Here, some of our trusted IPG staff, as well as staff from our in-house publishers Chicago Review Press and Triumph Books, tell us their … Read More »
As the largest distributor of Spanish-language books in the U.S., IPG takes a special interest in the trends we see in that market—and demand is not slowing down! Here, IPG’s Spanish Sales Representative Kelsey Wayne walks us through the Spanish-language market’s presence at American Library Association‘s Annual Conference in sunny Orlando, Florida, and how IPG fits in.
What was … Read More »
June is Audiobook Month! To celebrate, IPG is pleased to announce that we now distribute audiobooks into the Trade, Library, and School markets. Over the past 6 months, we have been reaching out to the audiobook market to create relationships, and we’d like to introduce you to those new partnerships!
Findaway Findaway is a global leader in … Read More »
The word “orenda” is a Canadian First Nations word that means: ‘The mystical power that drives human accomplishment’. UK publisher Orenda Books has certainly lived up to its namesake in its short few years of existence. Here, Karen Sullivan, Orenda Books’ powerhouse of a sole employee, takes us through the difference between the US and UK market, … Read More »
Two weeks ago the IPG staff, inspired by Book Expo America returning to our beautiful city of Chicago, came together in what can only be called a feat of publishing endurance. Dubbed by many as the “three-ring circus” of publishing, we set out to tackle our annual IPG Publisher Summit, bi-annual Sales Conference, and the largest trade … Read More »
Report from the Field: Chicago’s C2E2 2016
Every year, IPG’s hometown of Chicago plays host to C2E2 (Chicago Comic & Entertainment Expo)–a gathering of the comic book and entertainment world’s most exciting household names. In this post, IPG Marketing Manager Lauren Klouda shares her experience attending (as Captain Planet, we might add) and organizing IPG’s presence at this … Read More »
Madeline Smoot of CBAY Books sits down with us to discuss the origins of her fantastic small press, her defense of the “m” word, and how IPG’s marketing team has helped her along the way.
IPG: You have quite a unique name. How did you come up with “Children’s Brains Are Yummy”?
Madeline Smoot: Children’s Brains are Yummy was … Read More »
Maria Dismondy, Owner of Cardinal Rule Press discusses her transition from education to publishing, her social media strategy, and her new book with NFL Superstar Stephen Tulloch.
IPG: How did Cardinal Rule Press come to exist?
Maria Dismondy: I was a classroom teacher for over a decade, and I noticed a great need for books on self-esteem and bullying. After plenty of searching … Read More »
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