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Inhabit Media is an Inuit-owned publishing company, with their head office located in Iqaluit, Nunavut. They are the only independent publishing company located in the Canadian Arctic. Their mission is to preserve and promote the stories, knowledge, and talent of Inuit and northern Canada. Here, Inhabit Media co-founder and English Publisher Neil Christopher shares how Inhabit Media emerged out of … Read More »
Ragnarok Publications is a relatively new yet rapidly growing publisher specializing in fantasy and darker genre fiction. Here, we speak with Joe Martin, Ragnarok’s Publisher, and Jeremy Mohler, Ragnarok’s Creative Director, about their start through the power of crowdfunding, their growth by way of a well-thought-out merger with a prominent creative services company, and maybe a … Read More »
Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »
Insights into Facebook’s Ever-Changing Algorithm
Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite … Read More »
Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile.
IPG: What is Foreword’s strategy on Facebook? What kinds of … Read More »
IPG joined more than 2,400 other companies showcasing the best in children’s, lifestyle, and gift products in the marketplace at NY Now at the Javits Center in New York City. In attendance from IPG were Michael Riley, Sales Director, Special Markets; Mindi Rowland, Special Sales Representative; and several independent gift reps from the New England … Read More »
If you’re new to Paid Promotions on Twitter, but want to know how to get the most out of them, then we are here to help. Paid Promotions, despite initial impressions, are not has difficult or expensive as one might think – it’s as simple as clicking a few buttons. IPG did a Promoted Tweet … Read More »
Do you feel like you’re starting from scratch on Twitter? Confused about how to start gaining followers or finding accounts to follow? The IPG marketing team has put together a list of popular, trending hashtags as well as industry tastemakers to follow.
Popular hashtags for Publishing Industry:
#amreading
#amwriting
#booklovers
#bookbirthday – Publishers and authors will post pictures of their … Read More »
For the month of February, we will be focusing on Twitter – how to get started, craft goals, create content, and analyze your results. We will discuss scheduling posts, finding your voice, and how to generate engagement.
View the IPG Social Media Boot Camp page now!
Questions? Want to sign up to receive updates? Check out our … Read More »
In our introductory segment, IPG Marketing Manager Lauren Klouda gives a quick overview of what we’ll be sharing throughout our Social Media Boot Camp. She presents a general action plan that publishers, booksellers, and authors alike can use to build up their social media presence and ultimately guide their brand in the right direction and … Read More »
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