Tweet Louder: Popular Hashtags and Accounts for the Publishing Industry

Do you feel like you’re starting from scratch on Twitter? Confused about how to start gaining followers or finding accounts to follow? The IPG marketing team has put together a list of popular, trending hashtags as well as industry tastemakers to follow.

Popular hashtags for Publishing Industry:

• #amreading
• #amwriting
• #booklovers
• #bookbirthday – Publishers and authors will post pictures of their books on the pub date.
• #booksfortrade – Consumers trade books for ones they are looking for with other users.
• #WednesdayWisdom
• #TravelTuesday
• #FridayReads
• #MondayMotivation
• #FolkloreThursday
• #OneLineWednesday – Authors and publishers share one line from their current works.
• #WeNeedDiverseBooks
• #DiverseReads
• #PubTip – Publishers share tips and tricks for publishing.

You can utilize these popular hashtags in your Tweets to engage with users, gain more followers, and provide meaningful comments to the larger discussion. For hashtags in Tweets, less is more. IPG recommends no more than 2 hashtags per Tweet.

What is a Hashtag?

According to Mashable, hashtags “turn any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords.” This means that you can follow a discussion by clicking on the hashtag. For example, if you wanted to contribute to the conversation of #WeNeedDiverseBooks, use the hashtag in your tweet and then click on it to follow the conversation in real time.

Following industry tastemakers on Twitter is a good way to expand your reach into the publishing and reading community. The below are just a few examples of tastemakers that provide valuable posts, articles, and new ideas to help you develop your company and self.

Industry Tastemakers to follow:

• Betsy Bird | @FuseEight
• Julie Danielson | @SevenImp
• Porter Anderson | @Porter_Anderson
• Melville House | @MelvilleHouse
• Book Riot | @BookRiot
• Kelly Jenson | @veronikellymars
• Liberty Hardy | @MissLiberty
• New York Review of Books | @nybooks
• Janet Potter | @sojanetpotter
• We Need Diverse Books | @diversebooks
• Rachel Fersh | @RachelFersh
• Maris Kreizman | @mariskreizman
• Isaac Fitzgerald | @IsaacFitzgerald
• Maud Newton | @maudnewton
• Michael Schaub | @michaelschaub
• Ron Charles | @RonCharles
• Michiko Kakutani | @michikokakutani

View the rest of the IPG Social Media Boot Camp!