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Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

IBPA Publishing University Recap ›

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »

Bonus: Another IPG Favorite #InfluencerofInstagram ›

We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »

Top Tips from Our Favorite #InfluencersofInstagram ›

As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of … Read More »

Publisher Spotlight: Inhabit Media ›

Inhabit Media is an Inuit-owned publishing company, with their head office located in Iqaluit, Nunavut. They are the only independent publishing company located in the Canadian Arctic. Their mission is to preserve and promote the stories, knowledge, and talent of Inuit and northern Canada. Here, Inhabit Media co-founder and English Publisher Neil Christopher shares how Inhabit Media emerged out of … Read More »

Publisher Spotlight: Ragnarok Publications ›

Ragnarok Publications is a relatively new yet rapidly growing publisher specializing in fantasy and darker genre fiction. Here, we speak with Joe Martin, Ragnarok’s Publisher, and Jeremy Mohler, Ragnarok’s Creative Director, about their start through the power of crowdfunding, their growth by way of a well-thought-out merger with a prominent creative services company, and maybe a … Read More »

Bonus Week Recap: Managing Your Time on Social Media ›

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »

Facebook Foreword: How an indie-focused media company leverages their social media advertising ›

 

Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile.
IPG: What is Foreword’s strategy on Facebook? What kinds ofRead More »

NY Now 2017: A Week of Gift, Specialty & Museum Sales ›

IPG joined more than 2,400 other companies showcasing the best in children’s, lifestyle, and gift products in the marketplace at NY Now at the Javits Center in New York City. In attendance from IPG were Michael Riley, Sales Director, Special Markets; Mindi Rowland, Special Sales Representative; and several independent gift reps from the New England … Read More »

Publishing in a New Political Era: The Importance of #IndieVoices ›

No matter what you think of the events set to transpire this weekend (Trump’s inauguration and the numerous marches and protests that will accompany it), one thing is for certain—we are entering an entirely new era. How will this affect those of us in the book world? And what will the role of the publishing industry be?
Here, … Read More »