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Distribution Programs
Sales Channels
Marketing Services
Digital Services
Specific Services for Publishers
Operations
Curt: I’m here with Clark Matthews, who’s in charge of everything digital at IPG. We’re going to talk about selling books directly to consumers. So, Clark, give us the overview of the challenges and the solutions.
Clark: I’m going to start with the technical hurdles. In order to sell directly to a consumer, you need to … Read More »
Curt Matthews, CEO of Independent Publishers Group, sits down with Lauren Klouda, IPG’s Digital Marketing Manager, to talk about the challenges and opportunities of e-book marketing.
Curt Matthews: Lauren, you are our Digital Marketing Manager, and this is a very strange sort of job, a sales job truly. When we send our guy in to sell … Read More »
I have been commenting in this space about the uses and abuses of data. Here is an example of a good use, a set of surprising facts that come not from the big five publishers whose doings get all the media attention, but rather from IPG’s data warehouse, which accurately reflects the real world of … Read More »
The publishing company that my wife Linda and I started 40 years ago had a party the other night for itself, its authors, and for the Chicago media. In its first year, 1973, CRP published two titles. Now we publish 60-65 titles per year, and in the 2013 calendar year we will sell about a … Read More »
In a previous blog post about the action at BEA I remarked that, “The hall was alive with e-book and e-commerce solutions and propositions that are really beginning to make sense. The geeks now know enough about the actual business of books to go after some real problems and opportunities.”
It turns out that this was … Read More »
In my blog post “3 Big Takeaways from Book Expo America”, I mentioned that “a startup called Zola Books has developed a user-friendly way to deal with the issue of ‘showrooming’—the term we use to describe what happens when a customer at a bricks-and-mortar bookstore looks over the titles on display and then orders a … Read More »
I had a call the other day from David Streitfeld, who often covers the publishing business for the New York Times. He wanted to know if Amazon was discounting the books that IPG distributes at a lesser rate than they used to. There has been widespread concern in the publishing community that Amazons’ game plan is … Read More »
At the big book convention in New York, we saw old friends and made new ones against the backdrop of one of publishing’s biggest powwows. I also observed some very exciting things happening for the indie publishing community.
There were many more indie presses in attendance than has been the case for the last four years … Read More »
The big shoe that I was certain would drop just did:
Three authors have filed suit against self-publishing service provider Author Solutions, and its parent company Penguin, airing a laundry list of complaints and alleging the company is not a publisher so much as a “vanity press.” — PW May 1, 2013
I have no special insight … Read More »
I have been drawing attention in this blog to new publishing-related software that over-promises and under-delivers: authoring platforms that are not actually going to make anybody into an author; self-publishing programs that will not turn an author into a publisher overnight; social media schemes that really just amount to fraud or deception rather than legitimate … Read More »
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