Will there be a need for book distributors in the age of electronic publishing?
This post will cover what distributors do now at a time when printed books still dominate book sales overall. The next post will describe the role of distributors as the industry transitions to eBooks.
For most of the forty years that book distributors have been around, our major function has been to gather together many independent publishers, thereby creating an entity that booksellers can deal with just as easily and profitably as they deal with the major publishing houses.
IPG, for instance, now actively markets about 50,000 different titles, and another 10,000 eBook titles, to consumers, wholesalers, and resellers down every viable sales channel for books. This marketing effort involves a combination of in-house and commissioned reps that adds up to a sales force of over 200 people, a plethora of sales materials, and a state of the art warehouse that turns out most orders in under 24 hours.
There is never any haggling with our customers over discount or returns because our terms of trade are clearly stated and consistently applied. Our accounts are clean and complete. Our service to our customers is as good (sometimes better) as the largest players in the book marketplace provide.
Many participants in the book business understand the important functions of distributors which I have just described. There are, however, other less obvious yet crucial benefits that distributors bring to the table. Here are three of them:
For all of these reasons distributors no longer think of themselves just as a conglomeration of publishing companies. Many of the difficult and expensive services we offer our client publishers greatly benefit our customers because these services improve the quality of the books we sell to them, and because our IT expertise makes us a profitable trading partner for them.
Distributors will continue to have an important role to play in the print book business. But will this role disappear as the book business shifts from “tree” books to eBooks? I should say not.
Curt Matthews
CEO, IPG/Chicago Review Press, Incorporated
Curt Matthews is the founder and CEO of Chicago Review Press, Incorporated, which is the parent company of Chicago Review Press and of Independent Publishers Group (IPG), the first independent press distributor and now the second largest. Curt has served on the Independent Book Publishers Association (IBPA) board and has also served as its president.
Hear, hear!
Great insight, thanks for sharing!
Appreciate that Mike.