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Making Indie Publishing and Social Media Work together ›

I have been arguing in this space that successful indie publishing is largely a question of understanding and working a niche or niches. If that is truly the case, all of us in the indie book business need to be looking hard at the question of how to use social media to promote our titles. … Read More »

What Does the Random House/Penguin Merger Mean for Independent Presses? ›

Of course it is early to speculate about the effects of this merger, but if we think about it as the latest step in a process that has been moving forward for the last decade or so, it will not seem very surprising.
A place to start is with the lead sentence in last week’s article … Read More »

The 10th Habit of Successful Independent Publishers ›

“They have special access to the information needed to make their books content-rich—years of personal involvement in a subject area, a close relation to a special-interest publication, a means of identifying individuals especially qualified to write books for a particular niche—some special advantage or edge.”
In the last post about what makes a good publishing … Read More »

Finding Your Publishing Niche ›

I defined the attributes of a good publishing niche in part one of this post. In this second part I am going to explore the idea of the “pseudo-niche,” the publishing possibility that might look like a winner for an independent publisher but will probably not support good sales because it does not offer the … Read More »

What’s in a Niche? ›

In a previous post, I cited the second habit of successful independent publishers as: “They focus on a niche, but they are always looking for new, or better yet, related ones, because they know that the half-life of a particular niche may only be about 2.5 years or less.” To begin at the beginning though, … Read More »

From the Bottom Drawer to the Bookstore ›

The previous post outlined 20 habits of successful independent publishers.
The following contribution from Jack David, the founder of ECW Press, a mid-sized and fast-growing indie house, describes one of his surprising and shrewd independent publishing habits.
As an indie publisher with a broad list, I’ve begun to suss out NY literary agents to see what … Read More »

The 20 Habits of Successful Independent Publishers ›

Over the years my work at IPG has given me experience with more than 500 different indie publishing companies ranging in size from very small to quite large. I am also the founder of a prosperous mid-sized house, Chicago Review Press, which now publishes 60-70 new titles a year.
In this post I make some observations … Read More »

An Update on Amazon and a New Direction for Gone Publishing ›

IPG and Amazon have agreed on terms. As of Friday, May 25th, the 5,000 IPG Kindle titles that were taken down in late February have been put back up on the Amazon site, plus an additional 500 new Kindle titles prepared by IPG over the last three months have been added. To help make up … Read More »

The Trouble with eBooks: A Recap ›

Most of the blog posts put up in this space over the last two months have circled around three very major issues in regard to eBooks. Here they are, together with an account of what if any progress has been made in resolving each of them.
eBook Distribution: What’s the Deal?:
“No one who is really privy … Read More »

Who Will Stand Up for Books as Books? ›

The word around the blogosphere assumes that publishers are angry about the state of the book marketplace because their superannuated business model is about to be blown away, and that’s a good thing because that old model makes books too expensive, excludes too many fine authors, and makes too much money for greedy owners. Most … Read More »