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Specific Services for Publishers

The IPG staffers have monitored the success of a great many titles in many markets. Over the years they have developed clear ideas about what works and what does not. They have access to IPG's own sales data, and also to sales data from all of the major accounts in the book market.

IPG client publishers (including those who have published many titles over many years) are unanimous in their view that feedback from the IPG allows them to refine the presentation of their titles and to sharpen the focus of their publishing programs overall.

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