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IPG to Distribute New Impossible Foods Cookbook

May 5, 2020

Contact: Alisse Goldsmith-Wissman | Publicity Manager
312.337.0747 | [email protected]

CHICAGO, IL — Independent Publishers Group (IPG) is thrilled to announce their new distribution partnership with Impossible Foods for the launch of the brand’s inaugural cookbook, Impossible™: The Cookbook.

Impossible Foods is known for its award-winning, plant-based Impossible Burger, which made its retail debut in September 2019 after widespread restaurant success. Immediately outselling ground beef from cows at many grocery stores, Impossible Burger rivals ground beef for taste and is easy to cook on an outdoor BBQ grill, flat top, Instant Pot, high speed oven, steamer or sauté pan. Now paired with a grocery expansion totaling over 2,700 stores across the country—including 1,700 stores owned by The Kroger Co. announced today—home chefs can use Impossible: The Cookbook for all kinds of at-home recipes.

Impossible: The Cookbook highlights the convenience and versatility of Impossible Burger—showing how simply switching to plant-based meat can transform the global food system. Readers can also log into Impossible Foods’ Impact Calculator to learn exactly how much land, water and emissions they’ve saved by using Impossible Burger instead of ground beef from cows.

Impossible™: The Cookbook dedicates an entire chapter to burgers and focuses on savory and delicious comfort food. For home chefs of all levels, the book encourages experimentation with recipes such as Churrasco Skewers with Chimichurri, Thai Laab with Fresh Herbs, Turkish-Spiced Sandwiches with Garlic Sauce, Szechuan Mapo Tofu and more. The cookbook features 40 delicious, nutritious and sustainable recipes from some of the pioneering chefs and personalities who introduced the product to the world, including:

  • Traci Des Jardins (Arguello, The Commissary, School Night, Public House; San Francisco)
  • Tal Ronnen (Crossroads Kitchen, Los Angeles)
  • Michael Symon (B Spot Burgers, Cleveland)
  • Chris Cosentino (Cockscomb, San Francisco)
  • Brad Farmerie (Saxon + Parole, New York City)
  • May Chow (Little Bao, Hong Kong)

The cookbook also showcases recipes and insights from experts in the culinary and beverage worlds such as Tanya Holland (Brown Sugar Kitchen, Oakland), Kwame Onwuachi (Kith and Kin, Washington D.C.), and Eric Wareheim (Las Jaras Wines, Sebastopol).

For each Impossible™: The Cookbook sold on Amazon in 2020, $3 will be donated to No Kid Hungry. No Kid Hungry is working to ensure that children nationwide get the food they need during school closures and all year long.

On May 14, Impossible Foods will host its premier “Impossible™ Cook-A-Thon” virtual event—hosted by Eric Wareheim and Chef Traci Des Jardins—to raise awareness and donations for No Kid Hungry’s efforts around its COVID-19 response. Tune in on May 14 from 9 am to 5 pm PST / 12 pm to 8 pm EST on Impossible Foods’ Facebook.

To pre-order Impossible™: The Cookbook, please click here.

About Impossible Foods:
Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants—with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.

About Independent Publishers Group (IPG)
Founded in 1971, IPG was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. Today, IPG’s wide reach into the book market includes distribution of both print and e-books from a wide array of publishers, digital printing and traditional publishing. With consistent growth year over year, IPG’s success has come from supporting and encouraging the growth of its publishing partners in the United States and worldwide. IPG was acquired by Chicago Review Press in 1987, and this acquisition formed the parent company Chicago Review Press, Inc., which now owns Chicago-based indie publishers Chicago Review Press and Triumph Books.