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Branding and Advertising
Branding and Advertising

Branding and Advertising

BUSINESS & ECONOMICS

473 Pages, 6 x 8.75

Formats: Trade Paper

Trade Paper, $42.00 (US $42.00)

Publication Date: March 2003

ISBN 9788763001182

Rights: US & CA

Copenhagen Business School Press (Mar 2003)

Available from local and national retailers throughout the US.
 

Overview

"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."