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Branding and Advertising
Branding and Advertising

Branding and Advertising

Edited by Flemming Hansen, Edited by Lars Bech Christensen

BUSINESS & ECONOMICS

473 Pages, 6 x 8.75

Formats: Trade Paper, PDF

Trade Paper, $42.00 (US $42.00) (CA $57.00)

Publication Date: March 2003

ISBN 9788763001182

Rights: US & CA

Samfundslitteratur (Mar 2003)
CBS Press

Available from local and national retailers throughout the US.
 

Overview

"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."
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