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Brand Relations Management
Brand Relations Management

Brand Relations Management

Bridging the Gap Between Brand Promise and Brand Delivery

BUSINESS & ECONOMICS

373 Pages, 6.25 x 9.25

Formats: Trade Paper

Trade Paper, $62.00 (US $62.00)

Publication Date: March 2004

ISBN 9788763001212

Rights: US & CA

Copenhagen Business School Press (Mar 2004)

Price: $62.00
 
 

Overview

Brand Relations Management is a book for all those interested in strategy and marketing. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book's greatest strength is that it gathers and presents all the relevant theories of brand building. It is therefore an excellent source for those wanting to educate themselves in the area