Thirty years ago, the Gaelic language and culture which had been eminent in Scotland for 1,300 years seemed to be in the final stages of a 200-year terminal decline. The language itself was commonplace only in the scattered communities of the north-west Highlands and Hebrides. By the early years of the 21st century, however, a sea-change had taken place. Gaelic—for so long a subject of mockery and hostility—had become what some termed "fashionable." Gaelic-speaking jobs were available; Gaelic-medium education was established in many areas; and politicians and business-people saw benefits in acting as friends of the culture. What had happened was a kind of renaissance—a Gaelic revival that manifested itself in popular music, literature, art, poetry, publishing, drama, radio, and television. This book looks at the phenomenon—as obvious as it was unexpected.