Overview
A must-read for anyone interested in the more adventurous side of business
Heyrick was on the first civilian plane into Baghdad after the airport had been secured. Armed with a camp bed, some baked beans, and a wallet full of greenbacks, his mission was to establish a foothold for one of the world's largest logistics businesses in one of the world's most inhospitable markets. This book charts the challenges, the characters, the comedy, and the catastrophe of trying to do business in a war zone. It also provides a unique perspective on the Iraq conflict—that of a businessman with unusual balls.
Reviews
"Bond Gunning is the real thing: a contemporary adventurer cannily disguised as a quiet businessman." —Daily Telegraph
"Vividly describes how it feels to be thrown in at the deep end." —the Economist
Author Biography
Heyrick Bond Gunning is a businessman and ex-Grenadier Guards officer.