IPG’s Trafalgar Square Publishing distribution program sells books from almost all of the major UK publishing houses, and from several major Australian houses as well, into the US and Canadian markets. The books are bought by Trafalgar on a firm sale basis. Once a week the ordered titles are consolidated in London and shipped to the IPG distribution center in a container, typically 30-40,000 units each week.
The Trafalgar titles are featured in their own twice yearly catalogs, and publicity and PR functions are handled by the Trafalgar in-house staff. IPG uses sophisticated algorithms in conjunction with its point-of-sale database to generate automated purchase orders, and much other supply chain automation is employed to make this business convenient and profitable for Trafalgar’s client publishers.
Trafalgar Square Publishing Titles
The Trafalgar titles, just like the IPG titles, are sold into every major market for books in North America; but there are some subtle differences in approach. Many UK and Australian houses publish titles in carefully maintained and long-running series that perform extremely well in backlist. A new title in a series must of course be made into an occasion to sell the whole series. Also many titles that might have been thought to be “too English” or “too Australian” can have surprisingly good sales in our market when handled as niche or special interest books. English books about football move quite well.
|Distribution Services ›|
IPG operates six different distribution programs to meet the particular needs of publishers and market segments.
The premier distributor of independently published titles in North America.
|Trafalgar Square Publishing ›|
The premier distributor of titles published by the best UK and Australian publishers.
|River North Editions ›|
Represents provocative titles from around the world for intellectual pursuits.
|IPG Spanish Books ›|
Distributes Spanish language titles to a growing North American market.
|Art Stock Books ›|
Sells highly illustrated art, architecture, and travel books from around the world.
|Small Press United ›|
Gives new and very small publishing companies affordable and effective access to the U.S. and Canadian markets.