The Spanish Language Market

Sales are increasing exponentially in this emerging market. Most of the IPG-distributed publishers who make use of this channel are located in Spain or South America and publish only in Spanish, but other IPG publishers who publish primarily in English have found that Spanish-language editions of their books can sell well.

IPG prints a separate Spanish Language catalog and is one of the largest distributors of Spanish Language titles in North America. The market for these titles is very robust, and IPG works closely with the Spanish Language specialists through various sales channels.

Diana Calice

Managing Director, Spanish Distribution Program

Diana came to IPG after making the rounds with the industry B's—she was most recently with Barrons Educational Series, and was previously the North American Spanish buyer for Borders Group and director of the Spanish-language market for Baker & Taylor. Diana is responsible for marketing and sales of all Spanish-language publishers and titles, as well all aspects of the Spanish program, including recruiting new publishers, the Spanish catalog, inventory management, distribution, and the presence in key trade shows.

 

Kelsey Wayne

Spanish Sales Representative

Kelsey came to IPG in 2013 after graduating from the Denver Publishing Institute. She creates targeted sales materials, translates and edits marketing copy for catalogs, assists with supply chain management, and analyzes sales reports with the goal of increasing sales of Spanish books.

The Spanish Language Market
Canada
The Professional and Academic Market