Overview
Packed full of examples to help make sense of complex ideas, this user-friendly guide to key theories of the media includes an overview of today’s global media industries and trends.
With TV, internet, phone, radio, movies, music, magazines, and newspapers—just to name a few—how does one begin to understand today’s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, including the main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether for a student, researcher, or practitioner, this handy reference guide offers a journey through a complex but fascinating subject.