Although healthy reading habits are a crucial part of childhood development, studies show that more than 60% of low-income families don’t have any books at all in their homes. For publishers across the country, the reality is that overstock and “damaged” books often sit in warehouses untouched, though they could be put to good use by these same underserved families. Bernie’s Book Bank, a 501c nonprofit based in Lake Bluff, IL, acknowledged that need back in 2009 and has been working to fill it ever since. By collecting, processing, and distributing quality new and gently used children’s books, Bernie’s Book Bank aims to significantly increase book ownership among at-risk infants, toddlers, and school-age children throughout Chicagoland. Each year, 200,000 children are given 12 books each, and since the organization’s founding, almost 6 million books have made their way into homes across the city and suburbs.
IPG is proud to announce its new partnership with Bernie’s Book Bank—donating almost 40,000 units in the first shipment alone. Any children’s book publishers interested in adding their own tax deductible donations should contact Mark Noble. In addition to doing something positive for kids and citywide literacy, participating publishers get the chance to extend their reach and increase brand awareness.
Learn more about Bernie’s Book Bank here.