The Why behind the Food Buy

Contradictions of Food Consumption amid Changing Times

By Maria Giovanna Onorati

0-3

BUSINESS & ECONOMICS

196 Pages

Formats: Trade Paper, EPUB

Trade Paper, $29.95 (CA $39.95) (US $29.95)

Publication Date: December 2024

ISBN 9788831322799

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Dec 2024)

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Price:	$29.95

Overview
Author Biography

Overview

Understand the shifting landscape of consumer food choices in an era of uncertainty.

In a time of social change and conflicting narratives, The Why Behind the Food Buy explores the sociological and cultural forces shaping consumer attitudes toward food. It goes beyond marketing to examine how consumer patterns evolve, addressing concerns about the environment and security. Discover the paradoxes driving consumer behavior and the impact of digital food activism.

Gain insights into:

The dilemmas surrounding sustainable food choices
The tension between ecological needs and social resistance
How consumer values influence food purchases

This book offers a comprehensive analysis of food consumption in changing times, revealing the complex interplay of values, fears, and social dynamics.

Author Biography

is a full time Associate Professor of Sociology of Cultural and Communicative Processes at the University of Gastronomic Sciences of Pollenzo. Her research activities are primarily focused on the analysis of food as factor of cultural identification and social differentiation and as a possible driver of cultural integration and social inclusion. Particular attention is paid to the relationship between participatory media, social networks, and changing patterns of taste, food-related practices, with reference to the sphere of eating out and restaurant reviews.

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