Overview
Unlock the power of blockchain for your business. This guide provides a clear roadmap for understanding and implementing blockchain technology in practical business settings. Are you a business executive seeking to navigate the complexities of blockchain and identify opportunities for innovation?
The Blockchain Journey offers a comprehensive framework for assessing blockchain applications, covering key areas like financial services, supply chain management, and digital transformation. Discover how blockchain can drive efficiency, security, and transparency in your organization.
- Explore real-world use cases and pilot projects.
- Learn to make informed decisions about blockchain adoption.
- Gain a competitive edge in the rapidly evolving digital landscape.
This book is for managers, IT professionals, and anyone ready to harness the transformative potential of blockchain. Go from confusion to clarity and embark on your blockchain journey today!
Author Biography
Nico Abbatemarco is a Research Associate of Practice on Information Systems and Digital Transformation at SDA Bocconi School of Management, where he is part of the core team for the Digital Enterprise Value and Organization lab. Leonardo Maria De Rossi is a Research Fellow at SDA Bocconi School of Management and contract lecturer at Bocconi University. Gianluca Salviotti is Associate Professor of Practice on Information Systems and Digital Transformation at SDA Bocconi School of Management where he is coordinator of the Digital Enterprise Value and Organization lab and Professor of Management Information Systems and Digital Transformation at the Executive MBA. In 2014, he won the Google Faculty Research Award with a study on small and medium enterprises' digitalization.
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