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Start-up Entrepreneurship
Start-up Entrepreneurship

Start-up Entrepreneurship

The SMART way


122 Pages, 6 x 9.25

Formats: Trade Paper, EPUB

Trade Paper, $24.95 (CA $33.21) (US $24.95)

Publication Date: March 2019

ISBN 9788885486713

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Mar 2019)


eBook Editions Available

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The book is unique because it has both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. This book is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

Author Biography

Mikkel Draebye is Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management.At SDA Bocconi, he is Coordinator for MBA Entrepreneurial Projects and Tutor in Bocconi University's Start-Up Incubator SpeedMiUp. He is also Core Faculty at SDA Bocconi Asia Center in Mumbai.