Start-up Entrepreneurship

The SMART way

By Mikkel Draebye

BUSINESS & ECONOMICS

122 Pages, 6 x 9.25

Formats: Trade Paper, EPUB

Trade Paper, $24.95 (US $24.95) (CA $33.21)

Publication Date: March 2019

ISBN 9788885486713

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Mar 2019)

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Overview
Author Biography

Overview

Unlock the Secrets to Startup Success with the SMART Entrepreneurial Process

Most startups stumble, but yours doesn't have to. This insightful guide provides a robust framework for managing the inherent risks and uncertainties of launching a new venture. From identifying opportunities to scaling your business, discover proven methods to navigate each critical phase.

Learn how to:

Identify and evaluate viable business opportunities
Apply lean startup and effectual entrepreneurship principles
Acquire resources and secure funding
Manage growth and plan your exit strategy

Start-up Entrepreneurship: The SMART Way equips you with the tools and knowledge to increase your chances of success. Perfect for budding entrepreneurs, business students, and social innovators. Turn your vision into a thriving reality today!

Author Biography

Mikkel Draebye is Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management.At SDA Bocconi, he is Coordinator for MBA Entrepreneurial Projects and Tutor in Bocconi University’s Start-Up Incubator SpeedMiUp. He is also Core Faculty at SDA Bocconi Asia Center in Mumbai.

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