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IPG Publisher Summit 2018


Session Information

Monday, April 22nd

Distribution Center Tour
8:00 a.m. - 11:00 a.m. 
Meet in Fairmont lobby at 7:45 a.m. 
(Separate tour registration required)

Exhibitor Set-Up
8:00 a.m. - 11:00 a.m. 

Registration Desk Opens
10:00 a.m.
Across from elevator bay

Please stop by to pick up your badge, Publisher Summit program, and Welcome Tote.
In your Welcome Tote, you'll find your Publisher Summit Bingo card. As you visit with exhibitors and staff, they can mark their square on your Bingo card. When you get a BINGO!, be one of the first 30 
to come visit the Registration desk to claim your prize.

Exhibit Hall Open
11:00 a.m. - 4:30 p.m.
Burnham Ballroom

Visit with our exhibitors and make invaluable connections with important partners in our industry!

Ask the IPG Experts
11:00 a.m. - 12:30 p.m.
Burnham Ballroom

Meet with IPG experts for focused, small group discussions on their respective fields. Publishers are encouraged to think of questions or issues to have ready to talk about in advance. Spots at each round table are limited, but publishers will be encouraged to switch to a new discussion group every 20 minutes.

Ask the Expert Round Tables

Topic Expert(s)
Amazon Lara Alexander & Rachel Townsend
Audiobooks Katie Logan
Barnes & Noble Jeff Palicki & Travis Hale
Data Salma Yaqubi
Digital Printing Anna Toman
Ebooks Mallori Bontrager & Kelly Peterson
Independent Bookstores Aaron Howe & John D’Esposito
International Sales Michael Riley
Library & Educational Sales Cynthia Murphy & Karen Adler
List & Title Development Richard T. Williams & Berianne Bramman
Marketing Annette Hobbs Magier & Lauren Klouda
Mass Merchandising Lauren Acciari & Chelsea Balesh
Operations Amber McKown-Finken, Jacob Marshall & Kate Antoszcyk
Special Sales Josh Rowe & Will Fancher
Supply Chain Mark Noble & Matt Ransbottom
Wholesale Accounts Mindi Reiff & Jason Reasoner

12:30 p.m. - 2:00 p.m.
Burnham Ballroom
Opening Address + Bingo Announcement

Clark Matthews

The Fine Print: Digital Printing at IPG
Frank Lloyd Wright Room 1
2:00 p.m. - 3:00 p.m.
An in-depth look at the IPG Print Cell and how to know when it’s right for your program
Clark Matthews spent several years as a user experience engineer at Microsoft and Oracle before coming to IPG as an architect of new digital systems. Clark supervises the teams involved in new software development as well as IPG’s short run digital printing and e-book and audiobook distribution units. As CTO he works with in-house staff, publishers, and the software development community to design and build new services, platforms, and functionality to make navigating the digital age of publishing simple, straightforward, and effective.


Edelweiss & Bookselling in 2019
Frank Lloyd Wright Room 2
2:00 p.m. - 3:00 p.m.
Book buying continues to evolve as do the tools that booksellers and librarians utilize to discover new books. Edelweiss, one of those tools that began as a simple digital catalog service, has evolved to include extensive augmented title data, promotional features, and more to enrich and inform book buying decisions. Join Above the Treeline’s Joe Upton and Nina Barrett, author of owner of Evanston’s Bookends & Beginnings in discussion on what new opportunities this platform offers and what booksellers are finding most useful.
Joe Upton Joe Upton is the VP of Business Development at Above the Treeline, the developers of Edelweiss+, the book industry’s platform to market, sell, discover, and order new titles. Prior to joining Treeline in 2016, he spent 20+ years helping to lead two privately held book manufacturers in Michigan.

Nina Barrett is the founder and owner of Bookends & Beginnings, an independent bookstore in Evanston, Illinois and the author of The Leopold and Loeb Files: An Intimate Look at One of America’s Most Infamous Crimes. She now serves as a judge for the James Beard Cookbook Awards.


Jackets Required: Designing Covers that Click
Frank Lloyd Wright Room1
3:00 p.m. - 4:00 p.m.
The perfect book cover is one of your best sales tools – experts discuss design tips that will get books into the hands of the right readers all on its own.

Brian Chojnowski is a Chicago designer who has worked with Maria Semple, Larry King, Megan Amram, and publishers like Scribner, W.W. Norton & Company, and Weinstein Books.

Jenny Volvovski is a Chicago designer and 1/3 of the design firm ALSO. Her book cover design blog, From Cover to Cover, has been profiled in the Chicago Tribune and Huffington Post.

Betsy Bird is the Collection Development Manager of the Evanston Public Library, and the former Youth Materials Specialist of New York Public Library. Betsy reviews for Kirkus, served on the 2007 Newbery Award committee, and her children's literature blog, A Fuse #8 Production, is hosted by School Library Journal.


Making the Case for Marketing: Campaigns That Worked
Frank Lloyd Wright Room 2
3:00 p.m. - 4:00 p.m.
Marketing professionals from three publishing houses present marketing case studies on creative real-world campaigns they executed for children’s books, young adult, and adult fiction.

Amy Dean is the Editorial and Marketing Director for blue manatee press, an independent children’s book publisher in Cincinnati, OH. Amy’s background as an educator and bookseller provided the perfect foundation for developing children’s literature. Amy holds an M.Ed. from Xavier University and a B.A. in English Literature from Miami University. Amy is also a graduate of the Yale School of Management Book Publishing Course and the Denver Publishing Institute.

Annette Hobbs Magier is the newly appointed VP of Marketing and Publicity at IPG. Previously, she was the Director of Marketing at Albert Whitman & Company, publisher of The Boxcar Children and a distribution client of IPG. Before Albert Whitman, she worked on the IPG sales team for five years. She started her publishing career at HarperCollins Children’s Books and Random House Children’s Books in NY, after completing the NYU Summer Publishing Institute.

Valerie Pierce is the marketing director, retail marketing and creative services, at Sourcebooks, an independent publishing company. For the past 8 years she has helped lead the Sourcebooks marketing team, doubled the size of the retail marketing staff, worked directly with Indie booksellers, initialized trade email marketing campaigns, helped relaunch imprints, created trade show strategies, and managed title plans across all imprints. She has worked on bestsellers and Indie Next Picks such as The Readers of Broken Wheel, The Paris Architect, The Other Einstein, and The Radium Girls. When she is not promoting books, Valerie can most likely be found reading them.

Coffee Break
4:00 p.m. - 4:15 p.m.
Burnham Ballroom before Keynote


The Changing Face of Book Retail
Burnham Ballroom
4:15 p.m. - 5:15 p.m.

Ken Fund has been Chief Operating Officer of The Quarto Group since 2016 and joined the Board in 2018. He joined Quarto in 1999 as President and CEO of Rockport Publishers, having previously held a variety of senior roles at Harper Collins, Simon & Schuster and Dino DeLaurentiis Productions. Ken is a graduate of SUNY Oswego and holds an MBA from Pace University.

Publisher Summit Cocktail Reception
7:00 p.m. - 10:00 p.m. 
222 W Merchandise Mart Plaza, Chicago, IL 60654

Please join us for the Publisher Summit Cocktail Reception, sponsored in part by Publishers Weekly. All publishers, speakers, exhibitors, attendees, sales reps, and sponsors are welcome.

Tuesday, April 23rd

8:00 a.m. - 9:00 a.m.
Burnham Ballroom

Exhibit Hall Open
9:00 a.m. - 4:30 p.m.
Burnham Ballroom

Visit with our exhibitors and make invaluable connections with important partners in our industry!

KElly Peterson

No-Cost Publishing: How Crowdfunding Can Pay for Publishing and Marketing
Frank Lloyd Wright Room 2
9:00 a.m. - 10 a.m.
Find the keys to the low- or no-cost publishing and explore new ways for the community to finance and market your titles.

Kelly Peterson is Director of Client Services at INscribe Digital, a division of IPG, and brings 20 years of marketing and merchandising experience to her current role. At INscribe Digital, she helps major trade publishers, university presses, independent publishers, agents and authors maximize their eBook sales and marketing efforts at the major retailers. Prior to INscribe, Kelly worked at Borders Group, Inc. for 14 years, initially at Waldenbooks and later running the eBook program. She is on the board for IBPA (Independent Book Publishers Association) and a Board Member and Professional Development Coordinator for the Bay Area Women in Publishing in her leisure time.

Coffee Talk & Bingo
10:00 a.m. - 11:30 a.m.
Burnham Ballroom


Metadata Matters
Frank Lloyd Wright Room 1
11:30 a.m. - 12:30 p.m.
How the info provided for a title submission turns into the data that will sell your book

Berianne Bramman has been with IPG for more than a decade and spent time in Customer Service and the Sales department before settling into her role as a Publisher Development Coordinator. When not working on the Publisher Summit, she oversees the internal set-up for new publisher clients and works as a title liaison – assisting publishers to fine tune their data submissions for their frontlist titles. Ask her questions about BISACs and comp titles!

Salma Yaqubi is the Director of Data Management at IPG and maintains the title information in the database that is used to create all sales and marketing materials and websites. She also handles the ONIX data feeds to our accounts which informs them of all new books and of any changes to existing title data.


Lauren Acciari

Mass Merch Deep Dive: Customer Review and Product Opportunities
Frank Lloyd Wright Room 2
11:30 a.m. - 12:30 p.m.
An overview of Mass Merch accounts including: Costco, Target, Walmart, Airports, Grocery, and Drug Stores. Details on product placement (store counts, merchandising & fees), Customer Asks, and key opportunities. When is product presented to buyers? What kind of sell-through should I expect to see? Is my product a good fit? Find out here!

Lauren Acciari was hired as our new Mass Merchandise Sales Manager in August. Lauren knows IPG well because she was a Senior Product Manager at Readerlink for the children’s and young adult buying team. Prior to her 6 years at Readerlink, Lauren worked for Craven Closeouts (a remainder dealer), and Books Are Fun (another IPG customer). Lauren’s accounts include Readerlink Distribution Services, Readerlink Marketing Services, American West Books, Airports, Drug Stores, and Clubs.


12:30 p.m. - 1:30 p.m.
Burnham Ballroom

Raffle giveaway presented

Finance for Publishers

Keynote: The Age of Amazon
Frank Lloyd Wright
1:30 p.m. - 2:30 p.m.
Addressing the perception that human curation and discovery algorithims are at odds.

Lara Alexander is the National Accounts Manager at IPG and oversees the Amazon accounts, along with Indigo and The Book Depository. She has worked in the book industry since 2008 and is a graduate of both the University of Michigan and the Denver Publishing Institute. Before joining IPG in 2012, she worked for Sourcebooks, an independent publisher, and Children’s Plus Inc., a library wholesaler.

Lauren Klouda is the Director of Marketing at IPG. She leads the dynamic and creative team behind IPG’s marketing services, responsible for overseeing the development of corporate and product campaigns, vendor, account, customer outreach, social media, and IPG’s online content. Lauren works with client publishers and IPG partners across the book industry to help readers discover books, whether in digital or print, at their local bookstore, library, or online.


Managing Inventory to Manage Cash
Frank Lloyd Wright Room 1
2:30 p.m. - 3:30 p.m.
Expert advice from IPG’s VP of Supply Chain

Mark Noble is Vice President of Supply Chain at IPG. Mark is responsible for developing and maintaining publisher relationships by moving from standard warehousing and fulfillment to strategic partnerships. Mark has 30 years of experience in operations including all aspects of supply chain.

Mark works with IPG publishers to improve fill rates, reduce inventory costs and to improve inventory turnover. Under Mark’s management and the IPG Office of Finance, IPG is introducing the Print+ program which will allow publisher clients to benefit from IPG’s volume rates for offset printing. Please contact Mark with questions about supply chain or the IPG Print+ program.


Connecting with Consumers & Reaching Readers
Franklin Lloyd Wright Room 2
2:30 p.m. - 3:30 p.m.
A book can have a gripping story, an eye-catching cover, and big orders from wholesale and national accounts, but if consumers don’t know about it, all that can be for naught and a book can still miss projected expectations. Learn tactics and tips to connect with consumers.

Steve Sarner is Goodreads user #216 (of 85 million) as he was a member of the original advisory team when the company was founded in 2007, and joined full time as Head of Sales and Ad Solutions in 2016. He has 20 years of sales and marketing experience in consumer internet leadership roles with firms ranging from pre revenue startups to Fortune 500 companies. His experience includes involvement with early social networking and media sites and apps such as Friendster, Bebo, Tagged and MySpace. Today he is responsible for Goodreads global advertising revenue. Connect with Steve on Goodreads, Facebook, Instagram, Pinterest, Linkedin, Snapchat, WeChat, Reddit, Youtube, Tumblr, Weibo, Twitter and just about any social site, app and platform @stevesarner.

Lisa White works at Albert Whitman & Company, where she oversees their social media channels and helps bring to life creative digital marketing projects to promote award-winning children's books.

Andrea Baird is the current Director of Marketing for two independent, legacy publishers—Triumph Books and Chicago Review Press. She has 9+ years of experience in planning events, executing social media strategy, coordinating advertisements, elevating brand awareness, and promoting products and services. Baird received her Masters in Publishing from DePaul University.

The Real Cost

The Real Cost: How to Build Profit and Loss Statement for your Forthcoming Title
Frank Lloyd Wright Room 1
3:30 p.m. - 4:30 p.m.

Larry Norton is Senior Vice President, Digital Group, a Divison of Independent Publishers Group. The Digital Group, which includes the INscribe Digital and Amphora divisions, provides ebook and print on demand distribution services to a wide range of publishers, including Scholastic, Disney, Bloomsbury and Dreamspinner. Prior to joining IPG, Larry was Senior Vice President, Merchandising at Borders, where he oversaw the adult and children’s books, toys and games, and bargain books merchandising teams. Prior to Borders, Larry was President of the Sales and Distribution Division at Simon & Schuster. Larry has worked in the publishing industry for over 30 years and had enjoyed every minute of it!


The Do’s & Don’ts of Book Promotion in the Digital Age
Frank Lloyd Wright Room 2
3:30 p.m. - 4:30 p.m.
From building trade and consumer media buzz (and pre-orders) for frontlist new release launches to reinvigorating visibility and sales for backlist titles, join this session to learn more about the publicity and marketing strategies that will help your books succeed in today’s competitive publishing landscape.

Sarah Miniaci is a Senior Publicity Consultant at Smith Publicity, a leading book publicity agency, servicing 3,000+ publishers, authors and experts to build awareness for books and brands since 1997.

Publisher Summit Wrap-Up: See You in 2020!
4:30 p.m. - 4:45 p.m. 
Burnham Ballroom

Please join us for the Publisher Summit 2019 Wrap-Up and champagne to celebrate the success of our 5th Publisher Summit and toast to many more!
We hope you enjoyed this year’s event and we look forward to seeing you in 2020!

Bookstore Trolley Tour - Sponsored by PW and IPG
6:00 p.m. - 9:00 p.m. 
Meet in Fairmont lobby at 5:45 p.m.
(Separate trolley registration required)

Wednesday, April 24th

8:00 a.m. - 9:00 a.m.
Burnham Ballroom

Masterclass: Building an Online Community 
9:00 a.m. - 12:00 p.m. 
(Separate registration required)
Burnham Ballroom

12:00 p.m. - 1:00 p.m.
Burnham Ballroom

IPG Publisher Summit 2019