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Distribution Programs
Sales Channels
Marketing Services
Digital Services
Specific Services for Publishers
Operations
Sell it! How Reps Sell Your Books (A Rep Tells All)
ADLER
1:30 - 2:30 p.m.
Crowd Favorite! Hear it from a Rep: Eric Heidemann of Fujii & Associates shares invaluable sales presentation tips and best practices
Eric Heidemann is the owner and managing partner of Fujii Associates, IPG’s commission rep group for the Midwest region. He specializes in selling to Education wholesale accounts, but also sells to wide swath of retail accounts in Eastern Iowa, Missouri, NE Arkansas, and key accounts in Chicago and Central Illinois. He is an expert on making an impact when presenting new books.
Judging a Book by Its Cover
BURNHAM
1:30 - 2:30 p.m.
Everybody does it so follow these useful tips to assure your book's a winning verdict
Richard T. Williams is the Director of Publisher Development with IPG. He has been with IPG since 2005 and has been the director of the Small Press United program since 2009, where he has worked with hundreds of clients to help with the scheduling, marketing, and sales optimization of their titles. Prior to IPG, Richard was the operations manager for an independent publisher for 8 years, where he became familiar with the unique day-to-day challenges of running an indie publishing business.
Publishing on a Shoestring Budget
ADLER
2:30 - 3:30 p.m.
Learn how to get lean from an independent publisher. Includes and introduction to cost-saving tools available from Nord Compo
Cynthia Sherry, publisher of Chicago Review Press, has been with the company since 1989. She has held financial management as well as executive editorial positions at both Independent Publishers Group and Chicago Review Press. As publisher she acquires books and oversees the editorial and book production of about 65 titles a year under five total imprints, including Lawrence Hill Books, Ball Publishing, Zephyr Press, and Academy Chicago, along with managing an editorial, production, and publicity staff of 14.
As Executive Director of Business Development, Larry Bennett manages the North American market for French technology company Nord Compo, the leader in providing prepress composition and digital services for book publishers in the French-speaking world.
Sales (Who's Who & Best Practices)
BURNHAM
2:30 - 3:30 p.m.
Meet the heads of IPG's Sales teams and learn what helps sell your books through every major channel
Jeff Palicki is the Marketing and Trade Sales Director and manages a dynamic team of both in-house and field sales reps that sell into the traditional and trade sales markets.
Mark Voigt is the Executive Vice President of Sales and manages IPG’s major trade account presence as well as coordinates IPG’s sales efforts across all channels.
Michael Riley is the Sales Director of Special Markets at IPG and oversees all specialty sales, including the in-house special sales team, the gift market field sales force, and IPG's presence at several specialty trade shows.
Listen Up! An Introduction to the Audiobook Market
ADLER
4:00 - 5:00 p.m.
Introducing a burgeoning segment of the book market, explore audiobooks & the possibilities they represent
Brett Hodus is the President of Book Buddy Digital Media, a leading supplier of audio & digital services to North American educational and trade publishers. Book Buddy produces content for leading publishers and works closely with many distributors in advancing the goals of publishers participating in the audio and eBook markets. Brett co-founded Scobre Press in 2001, and Book Buddy in 2009. Since that time, he has presided over the launch, development and distribution of the GoReader™ audio player, and the production of more than 6,000 audiobooks.
So You Want to Sell Into Canada, Eh?
BURNHAM
4:00 - 5:00 p.m.
The market to the North is filled with avid readers, eager for new content. Understand these neighbors & how to reach them.
Carey Low has been at Canadian Manda since 1997 and became a 50% part owner in the business since 2007. Prior to working at the Manda Group, he was the only Canadian sales representative for Routledge where he travelled the country extensively.
Panel: America’s Next Top Ebook Models
ADLER
5:00 - 6:00 p.m.
Join some of the prominent ebook vendors pioneering new ways to bring digital content to e-readers everywhere.
Panelists include:
Author Events
BURNHAM
5:00 - 6:00 p.m.
Organize an event worth tweeting about! Marketing Managers from Triumph Books & Chicago Review Press share insights into planning real crowd-pleasers.
Andrea Baird is the Marketing Manager for Triumph Books, where she handles author event promotions, title campaigns, advertising, and brand awareness. Prior to Triumph Books, she was a private marketing consultant for a variety of literary organizations and authors.
Mary Kravenas joined Chicago Review Press in 2007. As the Marketing Manager, she works closely with authors on the marketing of their books, which includes advertising, online presence, and author events.
Understanding Amazon
ADLER
9:00 - 10:00 a.m.
IPG's Lara Alexander and Lauren Klouda pull back the curtain on the bookselling powerhouse
Lara Alexander is the National Accounts Manager at IPG and oversees the Amazon accounts, along with Indigo and Hastings. She has worked in the book industry since 2008. Before joining IPG in 2012, she worked for Sourcebooks, an independent publisher, and Children’s Plus Inc, a library wholesaler.
Lauren Klouda has been a part of independent publishing at IPG since 2010. Her background in social media and online marketing services has led to the development of IPG’s robust marketing and advertising programs and significant increases in web traffic and online sales. She manages the Marketing team at IPG.
Utilize Your Author: Building a Goodreads Community
ADLER
11:00 a.m. - 12:00 p.m.
Goodreads can be an invaluable tool for authors & publishers. Learn how to take advantage of this unique way to connect directly with readers.
Patrick Brown is director of author marketing for Goodreads, the largest book recommendation website in the world. He heads the Goodreads Author Program, which now features more than 170,000 authors. He’s spoken about publishing and online marketing at Book Expo America, the Frankfurt Book Fair, the London Book Fair, Digital Book World, and the LA Times Festival of Books.
Getting Meta: The Importance of Data
BURNHAM
11:00 a.m. - 12:00 p.m.
The word metadata gets thrown around so much but what does it really mean to your books & how can you best use it to sell!
Angela Bole is the CEO of the Independent Book Publishers Association (IBPA). IBPA’s mission is to lead and serve the independent publishing community by providing advocacy, education, and tools for success. Previously, Angela served four years at the Book Industry Study Group (BISG), an organization that fosters conversation and consensus across all sectors of the book business. Angela currently serves on the board of directors for BISG and IDPF, the International Digital Publishing Forum.
Libros en español: Understanding the US Spanish Book Market
ADLER
1:30 - 2:30 p.m.
The US is home to the 2nd largest concentration of Spanish speakers in the world. Tap into this market and learn about a whole new audience for your books.
Owner of Downtown Book Center, a family business and bookselling company since 1965 based in Miami, Raquel Roque soon found that retailing books in Spanish led to wholesaling, distributing and publishing books in Spanish throughout the United States. She is the author of several books, including Cuban Kitchen and Ciudadania Americana Hecho Facil and is also the Co-founder and active member of Miami Book Fair International. She is a consultant to Books&Books, a local, independent bookstore with four locations and four affiliate stores, as well as a partner in the Books&Books airport location.
Bookscan 101
BURNHAM
1:30 - 2:30 p.m.
Nielsen collects a multitude of data. Learn to navigate Bookscan like a pro to identify your competition, better understand the book market, and more.
Greg Anastas is the Director of Client Solutions at Nielsen Book. Greg is responsible for the sales and client relations for Nielsen Book U.S. customers. Greg is a 20+ year veteran of the publishing industry, and prior to coming to Nielsen, he was the VP of Sales Operations & Supply Chain at the Perseus Books Group, working with hundreds of distribution clients. He has also worked at Simon & Schuster as the Director of Online Sales and then Director of Sales Operations. Greg started his career at HarperCollins selling to national accounts.
Shh! Library Markets
ADLER
2:30 - 3:30 p.m.
Learn how to reach libraries and gain an understanding of how wholesalers Baker&Taylor and Ingram work provide them with your content.
Robin Bradford works for Timberland Regional library district in Tumwater, Washington. She is addicted to books and dedicated to helping others discover the love of reading. Along the way, she has earned a BA & MA in English, a MS in Library Science, and a JD, but has founda permanent home in building reader focused, popular collections in public libraries. She has worked with authors to help get their titles into these collections, worked with librarians to push for equal treatment of genre fiction, and worked with readers so that they can find their favorite authors on their library’s shelves.
Panel: Generating Buzz: Meet Your Options
BURNHAM
2:30 - 3:30 p.m.
Learn about some of the top industry publications and how you can make sure they’re talking about your titles.
Panelists include:
Ebook Marketing with BookBub
ADLER
4:00 - 5:00 p.m.
Connect with millions of avid readers and catapult your ebooks to the top of the bestselling charts with BookBub
Katie Donelan is the Director of Business Development at BookBub, a service that helps millions of readers discover new books and authors. Katie’s team works with all the major publishing houses, mid-size and smaller publishers, and thousands of independent authors to help market their ebooks. Prior to joining BookBub, Katie worked in the editorial department at Random House Publishing Group and on the digital advertising team at Conde Nast. She is a Harvard College alum.
Using Your Resources: Pub Resources & New IPG Initiatives
BURNHAM
4:00 - 5:00 p.m.
Gain the keys to unlocking Publisher Resources: essential sales reports, marketing information, title submissions, and POD tools are all at your fingertips through our portal.
As VP of Digital Services, Clark Matthews tends to the present and future needs of IPG’s titles in the digital realm. Whether it be e-books, considerations of POD, or the sale of publisher content via branded online shopping carts, Clark oversees the people and technology necessary to make it work together.
KEYNOTE ADDRESS: State of the Industry
ADLER
5:00 - 6:00 p.m.
In an exclusive joint address, PW & Nielsen have come together to present a State of the Industry Address to our Publishers. A closing keynote that is not to be missed!
Cevin Bryerman is the publisher and executive vice president of Publishers Weekly. He has been in the publishing business for more than 25 years, working at the helm of both trade and consumer magazines in strategic planning and partnerships, including Library Journal, School Library Journal, and others. Cevin serves on industry committees, most notably the Independent Book Publishers Association (IBPA), and is a member of the board of directors of the National Multiple Sclerosis Society, active in the annual Books for a Better Life fundraising event.
Greg Anastas is the Director of Client Solutions at Nielsen Book. Greg is responsible for the sales and client relations for Nielsen Book U.S. customers. Greg is a 20+ year veteran of the publishing industry, and prior to coming to Nielsen, he was the VP of Sales Operations & Supply Chain at the Perseus Books Group, working with hundreds of distribution clients. He has also worked at Simon & Schuster as the Director of Online Sales and then Director o