Neuroeconomics: theory, Applications, and Perspectives

Overview

Unlock the secrets of economic decision-making with this groundbreaking exploration of neuroeconomics, blending neuroscience, psychology, and economics.

Neuroeconomics: Theory, Applications, and Perspectives offers a comprehensive overview of this rapidly evolving field, revealing how our brains shape financial choices, marketing strategies, and accounting practices. Delve into the neural correlates of decision-making, the influence of emotions, and the latest research in behavioral finance and neuromarketing. This collection of papers, stemming from the 1ª Officina di Neuroeconomia, provides invaluable insights for researchers, academics, and professionals seeking to bridge the gap between economic theory and real-world behavior.

• Understand the brain's role in economic behavior
• Apply neuroscientific insights to improve decision-making models
• Explore the ethical considerations of neuromarketing and neurofinance

For economists, neuroscientists, psychologists, and anyone seeking a deeper understanding of the human element in economic phenomena, this book offers a transformative perspective.

Author Biography