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Made in Italy Industries
Made in Italy Industries

Made in Italy Industries

Managerial Issues and Best Practices

BUSINESS & ECONOMICS

212 Pages, 6 x 9.25

Formats: Trade Paper, EPUB, Mobipocket

Trade Paper, $34.95 (US $34.95) (CA $46.95)

Publication Date: July 2018

ISBN 9788885486546

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Jul 2018)
Bocconi University Press

eBook

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Overview

This book describes why the Made in Italy brand has such a strong relevance for Italy competitiveness and analyzes the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy—organizations that are challenged by ownership, size, and key strategic decisions issues influenced by the associated global image. The book focuses on the common challenges among key players in the key industries—food, cosmetics, eyewear and mechanics, and fashion—at the basis of the Italian economy. The authors consider both B2B and B2C business models to better appreciate the variety and the strength of Italian companies.

Author Biography

Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. Her main interest, both academic and professional, relates to firms' strategic management and international competitiveness with a special focus on luxury businesses. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship and Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food, and home furnishing industries.