International Strategy

Overview

In a global economic system marked by continuous changes, companies shouldadapt their strategies to successfully manage international activities. On onehand, strategic decisions play a key role in detecting and seizing internationalopportunities. On the other hand, global shifts have a strong impact on everytype of company and organization, regardless of their size and degree of internationalization.Focusing on the most relevant issues in the international development of companies, the book proposes theoretical models and managerial tools to successfully tackle global challenges. Each chapter relies extensively on figures and tables to make concepts accessible and is accompanied by a set of questions to review key notions and check learning outcomes. For this reason, the book is designed to be used at different levels, by different readers: from professors and students in undergraduate and post-graduate programs at universities and business schools, to managers and entrepreneurs aiming to internationalize their company and facing global challenges.

Author Biography

is Assistant Professor in International Business Strategies at ESSCA School of Management in Lyon (France). is Full Professor of Economic and Political Geography at the University of Turin where she teaches World Economic Systems and Geography of Financial Markets.