Green or Greed

Overview

For years, we have told ourselves a convenient story: maximize short-term profit and comfort while pushing the real costs into the future. This apparent cynicism took hold because it was politically convenient. It seemed easier to defer the consequences of short-sighted choices—strategic dependencies, industrial fragility, and the erosion of natural capital—until geopolitical shocks and accelerating biodiversity loss made the bill unavoidable. At this point, the environment ceases to be a separate chapter and becomes central to competitiveness, security, and democratic resilience. Written in a lively, polemical voice, the book advances a clear proposal: put nature back at the heart of our accounts and decisions, realign incentives and public policies, demand innovation without greenwashing from business, and restore an active role for citizens in collective choices.

Author Biography

has held senior roles across European institutions, government, and finance. Her career has taken her from the European Commission and the European Parliament to the French government (as Minister of the Armed Forces) and to the Banque de France, where she served as Deputy Governor in charge of green finance. Today she works at the intersection of civil society and academia: she is co-chair of a global IAPB panel focused on new financial instruments for nature conservation and restoration, a board member of the Munich Security Conference Foundation, and a Professor of Practice at SDA Bocconi,