Event Marketing

By Diego Rinallo

BUSINESS & ECONOMICS

172 Pages, 6 x 9.25

Formats: Trade Paper, Mobipocket, EPUB

Trade Paper, $29.95 (US $29.95) (CA $39.95)

Publication Date: March 2018

ISBN 9788885486249

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Mar 2018)

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Overview
Author Biography

Overview

Master the art of event marketing and create unforgettable brand experiences. This comprehensive guide provides hands-on answers to key questions about leveraging events in your marketing communication mix.

Is this book for you? Absolutely, if you're a brand, product, or communication manager, an event agency professional, or a marketing student eager to excel in the world of marketing events. Discover how to:

Craft winning event strategies
Measure event ROI and maximize impact
Manage event agencies effectively
Deliver memorable brand experiences

Transform your approach to event marketing and achieve remarkable results. Event Marketing equips you with the knowledge and tools to create events that resonate with your target audience and drive brand success.

Author Biography

Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.

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