Overview
Culture Smart! guides offer a more meaningful experience abroad by informing foreign visitors to the values, attitudes, customs, and traditions of the country they are visiting; they also give readers the practical tools to take part in their new environment, to communicate effectively, form relationships, and avoid faux pas
Set in Africa, but not wholly African, Ethiopia exists simultaneously in different time periods. Culture Smart! Ethiopia unpacks the values, attitudes, and traditions of this culturally rich nation. Etiquette in daily life, socializing, and communicating are all helpfully described, and advice is given to on how make the most of a visit. Above all, it provides the tools to do so in a considerate and sensitive manner.
Reviews
"...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries,"
Global Travel
"...offer glimpses into the psyche of a faraway world,"
New York Times
"...full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas,"
Observer
"Culture Smart! has come to the rescue of hapless travellers,"
Sunday Times Travel
"...as useful as they are entertaining,"
Easy Jet Magazine
Author Biography
Sarah Howard is a botanical artist and writer who grew up in Kenya. After graduating in African History and Social Anthropology from the University of London she became a journalist and researcher. She now commutes between Scotland and Ethiopia, running a coffee roasting business in the former, and traveling in the latter.