ConsumAuthors

The New Generational Nuclei

By Francesco Morace

SOCIAL SCIENCE

184 Pages, 6 x 9.25

Formats: Trade Paper, EPUB, Mobipocket

Trade Paper, $29.95 (US $29.95) (CA $39.95)

Publication Date: September 2017

ISBN 9788885486003

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Sep 2017)

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Overview
Author Biography

Overview

Understand the new rules of consumer engagement in a rapidly evolving world. This insightful analysis delves into the unique characteristics of different generational groups, from digital natives to seasoned boomers, and how their values shape their consumption patterns. Discover how to adapt your marketing strategies to connect with these diverse audiences and navigate the changing landscape of work and society.

ConsumAuthors offers a fresh perspective on consumer behavior, revealing the driving forces behind their choices and providing actionable strategies for businesses and organizations. Learn how to identify future trends, foster meaningful relationships with your audience, and build a brand that resonates with authenticity and purpose. This is your guide to understanding the new generational nuclei and unlocking the power of recognition in the age of the ConsumAuthor.

Author Biography

Francesco Morace, Sociologist and Writer, has worked for over thirty years in the field of sociology and market research. Founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, he is Professor of Social Innovation at Politecnico di Milano and at Trento University, Faculty of Sociology. He is also a regular columnist on the subject of trends for Adv, Dove, Interni, Mark Up, Millionaire, You, Style and other specialized international magazines and journals.

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