Analyzing Seniors' Housing Markets

Overview

The book explains the details of market analysis, consumer research, market segmentation, financial analysis, market maturation versus market saturation, and gauging performance of seniors' housing.

Author Biography

Susan Brecht is the president of Brecht Assoc. Inc., and has been responsible for conducting studies and assisting clients in the planning and development of many retirement communities. She is a frequent lecturer and a member of numerous organizations serving the seniors' housing industry.