OverviewThe result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Reviews"Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library. —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works
"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what you need to know." —Adam Franklin & Toby Jenkins, authors, Web Marketing That Works
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It's required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks
Author BiographyAndy Crestodina is the cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.