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Wings of Change
Wings of Change

Wings of Change

How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football


224 Pages, 8.5 x 5.5

Formats: Trade Paper, EPUB

Trade Paper, $19.95 (US $19.95) (CA $26.95)

Publication Date: August 2021

ISBN 9781785317293

Rights: US & CA

Pitch Publishing (Aug 2021)


eBook Editions Available

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Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, São Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.

Author Biography

Karan Tejwani is a football writer and trainee sports journalist at the University of Central Lancashire. He has written for the Guardian, These Football Times, Sport360, and various other publications and websites. He started writing in 2016 and is also the co-founder and lead editor of Football Chronicle. Wings of Change is his debut book.