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The Second Chance Revolution
The Second Chance Revolution

The Second Chance Revolution

Becoming Your Own Boss After 50


183 Pages, 6 x 9

Formats: Trade Paper, Mobipocket, PDF, EPUB

Trade Paper, $17.95 (US $17.95) (CA $19.95)

Publication Date: November 2009

ISBN 9780979152290

Rights: US, CA, AU, NZ & UK

Rowhouse Publishing (Nov 2009)


eBook Editions Available

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How to be a successful entrepreneur in the second half of life

For millions of individuals, changing economic and social trends have done away with the "golden years." As it turns out, this is not such a bad thing. In fact, it can be good. Emerging social patterns find an energetic, engaged and driven group of over 50 visionaries, intent on creating their own professional opportunities. Whether it is out of practical necessity or personal fulfillment, the baby boom generation is refusing to phase themselves out of the workforce. Instead, they are turning age, expertise and accumulated experience into a major advantage—by starting their own business, and by living their long time dream. With an enlightening combination of real-life stories and hands-on advice, The Second Chance Revolution: Becoming Your Own Boss After 50 breaks fresh ground. Its many tales provide an inspiring yet practical how-to book for the entrepreneurially-minded men and women in this exciting phase of life—people who dream of finally working for themselves, and who, in this informative, no-nonsense book, will find the guidance they are seeking for taking this bold and life-changing leap. This book offers readers targeted information for the legal, financial, administrative, technological, psychological and family life concerns specific to entrepreneurship in the second half of life, including: • Determining the type of entrepreneurial activity best suited to current finances, time constraints, personal goals, family situation, and temperament.• Making the right start-up business choices and decisions from a 50+ perspective. • Avoiding the 10 most common over-50 entrepreneurial mistakes.• Getting a business up and running smoothly. Then keeping it that way.• Learning what one needs to know about 50+ entrepreneurship vis-à-vis taxes, legal matters, franchising opportunities, time management, home office options, technological training.• Deciding to buy or not to buy into a franchise.• Negotiating 50+ personal monetary concerns such as medical insurance, self-employment tax, estate planning, Social Security, and more.• Availing oneself of the smartest entrepreneurial information, know-how, tricks, and resources available in the country today.


“AARP . . . is enthusiastic about the production of [this] popular and easily accessible book about later life entrepreneurship." —Dr. Harry R. Moody, director of academic affairs, AARP

"It could be a story in which your last chapter is your best chapter, a time for becoming your own boss, or better, the person you were meant to be . . . the authors have put together in this book the indispensable tools needed to make that journey." —Harry R. Moody, PhD, director, academic affairs, AARP

Author Biography

Edward G. Rogoff is a Professor of Management and Chair of the Department of Management at Baruch College of the City University of New York. He was a founder and Academic Director of the Lawrence N. Field Center for Entrepreneurship at Baruch College, one of the largest entrepreneurship programs in the U.S. He has extensive experience as an entrepreneur and is the author of Bankable Business Plans and co-author of The Entrepreneurial Conversation. David L. Carroll has written 33 books, a majority of them on self-help and business topics. Being self-employed all his life as a freelance writer, he speaks with authority on the challenges and joys of entrepreneurship.