The New and Complete Business of Licensing

“There is a need in our industry for comprehensive information and instruction, in a manner that both novice and expert can appreciate, and this book addresses those needs. You will be hard pressed to find a more impressive group of contributors and industry experts assembled in one publication.”  —Rick Van Brimmer, Assistant Vice President, Business Advancement, The Ohio State University

“Trademark Licensing is a very complex business; one that is very difficult to learn the nuances. Finally, there is a book out there that provides those new to the licensing business as well as industry veterans, with an in-depth and well-organized knowledge base to understand both the art and the science to the ever-evolving brand licensing business.”  —Mike Slusar, Managing Director, Brandar Consulting, LLC

Greg Battersby is managing member of The Battersby Law Group, LLC which specializes in intellectual property and licensing law with a particular emphasis on merchandising law and toy licensing. Since 1995, he has served as General Counsel for the International Licensing Industry Merchandisers' Association ("LIMA") and was inducted into its Hall of Fame in 2009. Greg has written more than 35 books on various licensing and IP topics, written more than 50 articles, and given more than 200 talks on the subject before a wide range of audiences. He lives in Westport, Connecticut. Danny Simon is a thirty plus year veteran of the licensing industry with expertise in all phases of the merchandising and licensing process. Having built the licensing division for Lorimar Productions, 20th Century Fox and Carolco Pictures, he opened his own licensing agency called The Licensing Group, Ltd. He lives in Los Angeles, California.