The Entrepreneurial Conversation

Overview

"Rogoff, Corbett, and Moffitt show how everyone can build success by listening and meeting the needs of their customers." —Sig Anderman, founder and CEO, Ellie Mae, Inc.

With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur. Chapters tailored to entrepreneurially spirited managers and salespersons explore how these practices may be applied to their day-to-day work environments to identify other parties' core issues and address them in a way that creates win–win results. Wisdom from entrepreneurial luminaries Robert Ezrapour, Milt Kamen, Dick Merians, Chauncey Rapp, Xiaoning Wang, Lloyd Weill, and Don Wilson appears throughout the text to further illuminate how entrepreneurial conversation can consistently achieve beneficial results for all parties involved.

Author Biography

Edward G. Rogoff is the author of Bankable Business Plans. He is a professor in the department of management and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. He has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City. Michael Corbett is the author of The 33 Ruthless Rules of Local Advertising and a sales and marketing consultant who has focused much of his work on helping businesses define their marketing in media, retail, and service industries. He lives in Jacksonville, Florida. Perry-Lynn Moffitt is the author of Johnson and Johnson's Guide to Children's Care and A Silent Sorrow: Pregnancy Loss-Guidance and Support for You and Your Family. She lives in New York City.